The Life of a BMW Connected User

The Life of a BMW Connected User

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BMW has just released a major update to its Connected services which are coming to your BMW in the near future. To showcase some of those new features, BMW invited us to their office in Chicago where a development team is in charge of developing a digital strategy for a company known mostly for its engineering processes. The extended digital team operates in five different locations, Munich, Shanghai, Tokyo, Mountain View and Chicago. The Windy City office employs 150 people from 20 countries, and takes pride in a collaborative and startup-like environment.

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The Life of a BMW Connected User

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