The History of BMW Films

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In an age where YouTube is filled with automotive content, BMW’s new film, “The Escape”, has already clocked up nearly 5 million views on BMW USA’s channel. That’s double the amount of views Chris Harris’ Holy Trinity video has managed in a year, despite the Top Gear star having around four times more subscribers on his channel.

“The Escape” celebrates the 15th anniversary of “The Hire” films series, which made BMW the king of automotive marketing. However, what’s the story behind BMW Films and why are they so popular?

Full article:

The History of BMW Films

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